How To Seo Your Website

how to seo a websiteFor most seo’ers, the importance of seo optimization is very clear but many don’t understand how to seo a website properly and all the ins and outs of on-page optimization and internal link structuring.

To compete in the rankings it takes more then just backlinks (although they are an important piece). How you seo your website is just as important for top ranking, especially post panda and penguin.

So this article is going to touch on a few things you can do on your site to help give you the edge you need.

Meta Tags

There are only two meta tags that are important these days. Title and description. The title is the part that shows in the search engine listings so make sure your main keyphrase is in it. Spend some time creating this as it is essentially your ad online. The goal of the title is to entice someone to click on it and come to your site.

Meta descriptions are also a very important piece of on-page seo as this is another area that is displayed in the SERPs listings under the title. You want your description to expand on what your title said.

Spend some time on this one as well because the more specific and direct you can make both your title and description express what it is the searcher is looking for, the more clicks it will generate. You want to include variations of your main keyphrase as well. Don’t just repeat the same keyterms over and over again.

On-page optimization

There are just a few things to do on your page that can help with seo. The first is your page name. The name you put to your page is going to be part of your url (which also shows in the search listings) so make sure you use your main keyphrase only.

After that is your H-tags.  These are headings and subheadings. When writing headings, write them for your reader not the SE’s.  Just make sure that your keyphrase is in there in some form.

Any images you use, you will want to place your keyterms in the “alt” description. Just make sure that the image represents what your keyword is about. So this means if you had an article about dogs, and you put an image of a dog in your article, don’t put cat in the “alt” description. Keep everything relevant.

When it comes to keyword density don’t sweat this too much.  Try to aim for 1% or less but more importantly is to just let your keywords fall naturally.  Whatever you do, do not keyword stuff as this will get you penalized.

Internal Linking

This is one area of seo optimization that most people don’t spend a lot of time with but is extremely important. Basically this is how you can control link juice throughout your site.

There are many ways to do internal linking but one type that has been getting a lot of love from Google lately is silo’s. Setting your site up as a silo is one of the most powerful things you can do for the seo optimization of your site.

The bad news is that this can be a daunting task and if not done properly, a complete waste of time as it will provide no benefit at all.

Luckly there is an awesome wordpress seo plugin that you can use to automate this whole process. It will silo your site with just a few clicks of the mouse plus do a whole lot more than that like, find content for your pages, find high PR links you can use for backlinking, find relevant Youtube videos to place inside your articles and tons more.

It been a secret weapon for those who use it and it’s time you use it to get the competitive edge you need to outrank your competitors.

Every page you create should have these basics applied to them. Believe it or not, just by applying these simple website optimization techniqes can give you the edge in the rankings.

 

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