Success Tips For Seo

Organic search engine marketing encompasses a variety of methods used to rank your sites in the search engines. Most searchers begin their search for something by going to a search engine and typing in keyword terms into the search box. Once the results appear the majority of searchers only click on the results showing on the first page.

Very few people go passed page 1. The only reason a searcher will search through the results pages is if they can’t find what they are looking for on the first page. But as Google and the other search engines get better at showing results that searches are searching for, going passed the first page of results is getting less frequent.

So as an seo practitioner, your job is to get your pages ranking on the first page of the results for your keywords. And ultimately you want your pages ranking in the top three spots as this is where the majority of clicks take place.

So the following tips for SEO success will help you in accomplishing that goal.

It Starts With Keywords

People kick off their search by typing in keywords into the search engines. Some of those keyterms are focused towards information, research, entertainment, etc., and others are focused towards buying something that will solve a problem. It’s your job as an seo marketer to sort out the “buying words” from the rest so you can focus your content around topics that people are willing to spending money on.

Picking the right keywords that have commercial intent and ranking your content that you created around those commercial intent keywords will always result in sales for you and ultimately lead to your success online.

So it would be in your best interest to spend some time learning how to do keyword research profitably so you know what keywords to focus your site’s content on. Unfortunately most people just go by how many searches a keyword gets and thinks that is enough to make a decision on.

The thing is, there is no magic number to how many searches a keyword should get, so there will always be an element of guesswork involved, which is why you should be looking at the other aspects of keyword selection like the buying intent of each keyphrase to make a proper decision on which phrases to focus your content on.

Test and Track Your SEO Efforts

Each search engine has it’s own in-house proprietary algorithms that they use to determine where a site should rank in their search engine. Unfortunately for you and me they don’t share their algorithms formula and for obvious reasons, so in order to find out what is working to ranks sites, you need to test and track your efforts.

This can be time consuming so it’s important not to draw your conclusions to soon. It’s good practice to wait a week or two after you have performed a technique before determining if it is working or not. One way to get around doing this stuff yourself is to follow those who do this on a daily bases.

And yes there are individuals who do this everyday so that they can stay on the cutting edge of seo. So why not let them do all the testing for you and you just make the necessary changes as they get discovered.

You should keep in mind that rankings are dynamic, meaning that you will fluctuate in the ranks on a daily, weekly or monthly basis’s depending on how competitive your keyphrase is you’re trying to rank for. Just because you attain a #1 ranking today doesn’t mean you should expect the same ranking a week from now.

You have to continually work at maintaining your ranking or they will drop off. Following the advice on this site will help you attain and maintain those top rankings.

On-page and Off-page Linking

One of Google’s algorithm changes recently has been towards how they look at site structure.  It been noticed by many experts that Google is rewarding sites that have a clean site structure – such as a silo structure – by ranking them high in the SERPs with fewer links.

Of course the proper use of on-page optimization is as important as it ever has been but one thing that seems to be on Googles radar lately is page load times. Google has been rewarding sites that have a fast page speed load time – under 3 seconds.  The idea behind this is Google does not want a searcher clicking on a site listed in their index and having to wait for-ever for the site to load.

Most of the time the searcher will click their back button and find another site which makes for a bad user experience. So to encourage webmasters to improve their sites load times they are rewarding those who do with a rank bump.

Off-page links is where everyone seems to focus most of their attention. If you want long term rankings then I’d recommend staying away from black hat methods (a.k.a. spam links), as this is the one area that Google focuses on immensely and every time they do an algorithm change you run a high risk of losing your current rank and in most cases getting that position back becomes impossible unless you change your backlinking techniques.

If you want to dominate your market in the SERPs then your backlinking efforts need to focus on contextual links, preferably on sites that have good PR and are relevant to your topic. Also the anchor text of your links needs to vary meaning don’t use the same anchor text all the time or you will be hit with a penalty.

Content Creation

Googles Hummingbird update was the beginnings of Google moving away from individual keywords and towards “topics”. Because of this move away from individual keywords, the content you write for your site needs to be written around a “keyword topic” instead of focusing on a individual keyword.

In fact if you write keyword specific articles for your site, you are running the risk of triggering on-site duplicate content with Google which can give you diminishing returns in the rankings.